PPL SEO is about home improvement businesses built by veterans of home improvement companies. After having built and sold several home improvement companies, I decided to use my decades of lead generating skills to create Pay Per Lead SEO.

My best clients are business owners who want to focus on sales and customer service, and the only thing that they need to increase their own paycheck is to generate more leads. I understand that keeping lead costs under control is the most important part of running a home improvement business. Most of my home improvement companies operated on a 20% marketing cost on the final annual P&L. 

By bringing together top SEO developers, I can get that final cost under 10% for my clients. It’s a no brainer for a well run home improvement company. Of course, there are the folks that tell me yes I get all my business from word of mouth; I don’t need marketing. There is room for those people in the world of home improvements, but that never was for me.